Promez
Introduction
Candelux, a manufacturing company specializing in toilet paper and semi-finished products made from recycled materials, approached us to redesign their visual identity. The task was to develop a new logo, a complete brand identity system, an updated packaging line, and a modern company website.
The brand direction needed to communicate the company’s commitment to preserving natural resources and protecting the environment.
Solution
We built a unified visual identity rooted in the company’s core values.
The logo combines a symbolic mark with clean, confident typography. The symbol subtly references the company’s production activities, while the refined lettering strengthens brand recognition. A natural, calm color palette reinforces the ecological positioning and creates a fresh, contemporary look.
We developed a comprehensive branding system, including:
- Complete corporate stationery
- Branded promotional merchandise
- Redesigned packaging
- Outdoor advertising visuals
- Vehicle branding
- Social media identity
- UX/UI design for the new website
The result is a modern, cohesive, and confident brand image that reflects both the company’s mission and its ecological values.
