Grătărel

Grătărel approached us with the task of creating a complete brand from the ground up. The goal was to develop a memorable brand name, visual identity, packaging design for a line of traditional Romanian mustard products, and the brand’s official website.

Our Solution Mustard is a traditional Romanian condiment, often used as a flavorful companion for grilled dishes. This insight became the foundation of the brand’s name and logo, both designed to evoke warmth, tradition, and culinary enjoyment.

We crafted a bold and appetizing visual identity using bright, contrasting colors that attract attention and stimulate appetite. The product labels were designed in a classic style, with strong emphasis on Romanian tradition, while still maintaining a clean, contemporary look.

Each mustard variety was differentiated through distinct color accents to support easy recognition on the shelf.
In addition to the identity system, we developed:

• The official brand website

• Social media branding and content direction

• Packaging design for the entire product line

• A professional product photoshoot

• A complete brand presentation • a product catalog and promotional materials

The result is a vibrant, highly recognizable brand that communicates quality, authenticity, and the joy of traditional Romanian flavors.